Reach Your Audience on the Big Screen
Connect with millions of viewers through Connected TV advertising. Deliver premium, targeted ads on streaming platforms and smart TVs to maximize your brand's reach and engagement.
100+
Campaigns Delivered
2B+
Impressions Served
98%
Client Satisfaction
Display Banner Ads
Premium banner placements on Fire TV & more
What is CTV Advertising?
Connected TV (CTV) advertising delivers video ads through internet-connected devices on television screens. Unlike traditional TV advertising, CTV enables precise targeting, real-time measurement, and interactive ad experiences—combining the impact of TV with the precision of digital marketing.
Where Are CTV Ads Seen?
Boot Up Screen
Samsung, Amazon Fire Stick and more
YouTube and OTTs
JioHotstar, Amazon Prime, Sony Liv, SunNxt and others
FAST Channels
Free Ad-Supported Streaming TV like Aaj Tak, Colors, Zee Marathi and others
Popular Programs
KBC, Big Boss, Shark Tank, Anupama and others
The Future of Television Advertising
India's CTV landscape is growing rapidly, with over 25% of households now owning connected TV devices. With the rise of affordable smart TVs and streaming services like JioHotstar, Amazon Prime Video, and Sony Liv, Indian viewers are increasingly shifting from traditional cable to on-demand content, making CTV the fastest-growing advertising channel in the country.
- Non-skippable, high-completion rate ads
- Household-level targeting capabilities
- Cross-device attribution and measurement
- Brand-safe, premium inventory
Why CTV Advertising is Important
CTV combines the emotional impact of television with the targeting precision of digital, making it the most effective video advertising channel available today.
Precision Targeting
Reach specific audiences based on demographics, interests, behaviors, and viewing habits with laser-focused accuracy.
Measurable Results
Track impressions, completion rates, conversions, and attribution in real-time with detailed analytics dashboards.
Engaged Audiences
Connect with lean-back viewers who are 98% more likely to watch ads to completion compared to mobile.
Brand Safety
Your ads appear alongside premium, vetted content from trusted publishers and streaming platforms.
Dynamic Creative
Personalize ads in real-time based on viewer data, location, weather, and contextual triggers.
Massive Reach
Access 120M+ CTV households across all major streaming platforms and connected devices.
CTV Advertising by the Numbers
The data speaks for itself—CTV delivers unmatched performance for brands in India.
25%
of Indian Households have a CTV Device
3X
higher brand recall compared to Mobile
50%
lower cost per reach as compared to TV
Premium Brands Choose Us
Join the leading brands that trust us to deliver exceptional CTV advertising campaigns across top streaming platforms.
What Our Clients Say
“What stood out was The Media Ant's structured planning and detailed measurement framework. We were able to reach premium home buyers across Bengaluru with precision and track performance. CTV turned out to be one of our most effective video channels for driving high-intent enquiries.”
Fahad Ahmed
Sr. DGM - Advertising & Branding
Prestige Constructions
“The Media Ant helped us plan our CTV campaign with clear audience targeting and smart frequency control. Their planning approach ensured zero wastage and strong reach among our lifestyle-conscious high-income TG. The post-campaign measurement gave us complete visibility on performance and ROI.”
Rajesh Patel
Sr GM - Marketing & Luxury Retail
Seiko
Case Studies
See how leading brands have achieved remarkable results with CTV advertising campaigns powered by The Media Ant.
Minimalist
Beauty & SkincareObjective: Increase brand awareness among urban millennials
Minimalist leveraged CTV advertising to reach health-conscious consumers during prime-time streaming. The campaign focused on premium OTT placements to build trust and credibility.
Key Results
Pick Your Trail
Travel & TourismObjective: Drive consideration for adventure travel packages
Pick Your Trail used immersive CTV ads to showcase stunning travel destinations on the big screen, capturing the attention of aspirational travelers in their living rooms.
Key Results
Shriram Finance
Financial ServicesObjective: Build trust and reach Tier 2 & 3 city audiences
Shriram Finance expanded its reach beyond metro cities using CTV's growing penetration in Tier 2 and 3 markets, delivering localized messaging to regional audiences.
Key Results
Industry-Specific CTV Plans
Download tailored CTV advertising presentations for your industry. Get data-driven insights and strategies specific to your market.
Automobile
Download PPTEducation
Download PPTFashion & Lifestyle
Download PPTFinance
Download PPTFMCG
Download PPTHealthcare
Download PPTReal Estate
Download PPTRetail & QSR
Download PPTFull-Service CTV Advertising Solutions
From strategy to execution and measurement, we provide end-to-end CTV advertising services that drive real business results.
Ready to Launch Your CTV Campaign?
Get in touch with our team to discuss your advertising goals. We'll create a custom CTV strategy that delivers measurable results for your brand.
Email us at
ad@TheMediaAnt.com
Call us at
080 37307893
Request a Proposal
Fill out our contact form and our team will get back to you within 24 hours with a customized CTV advertising proposal.
Contact Us